Crocs Digital Marketing
As a digital designer on the creative team at Crocs, part of my responsibility was creating graphics for a variety of digital marketing for promotions, themes, and seasonal campaigns.
Project
Responsibilities
Lead Designer, Copy & Photography Selection
2017 - 2018
01 | Design for Social Media
Most of the campaigns & projects I worked on required accompanying graphics to post on all company social media accounts.
02 | Retargeting Ads for Amazon
The monthly set of Amazon retargeting ads was a project that was entirely my responsibility while part of the Digital Design team at Crocs. I would receive the brief and theme for that month, work with the copywriter to develop the messaging, and keep the project manager updated while I designed the ad set, got it approved, and then delivered the final packaged files to our internal or external client typically ahead of deadline.
03 | Kryptek Advertising Campaign for Academy
I designed this adset for a line of exclusive Kryptek-patterned Crocs made in collaboration with Academy Sports + Outdoors; I really wanted to highlight the new aquatic camouflage, so I requested the flat pattern file from the CAD department and incorporated it into the campaign design.
