Crocs
My primary role on the digital team at Crocs was designing emails and digital assets for our retail marketing department. I worked closely with the Senior Digital Designer, Marketing Managers, and our Copywriter to create designs supporting various campaigns, themes, and promotions. I was also in charge of making sure our developers executed the code correctly to ensure emails went out visually accurate and on-time.
Role &
Responsibilities
Lead Designer
Copy Selection & Direction
HTML & CSS Revision
2017 - 2018
01 ⎯ Social Media
Most of the campaigns & projects I worked on required accompanying social media graphics.
02 ⎯ Retargeting Ads for Amazon
The monthly set of Amazon retargeting ads was a project that was entirely my responsibility; I would receive the brief and theme for that month, work with the copywriter to develop the messaging, and keep the project manager updated while I designed the ad set, got it approved, and then delivered the final packaged files to our internal or external client typically ahead of deadline.
03 ⎯ Kryptek Advertising Campaign for Academy
I designed this adset for a line of exclusive Kryptek-patterned Crocs made in collaboration with Academy Sports + Outdoors; I really wanted to highlight the new aquatic camouflage, so I requested the flat pattern file from the CAD department and incorporated it into my design.
04 ⎯ Creative Retail Email Designs
These were a few of the more playful emails I really enjoyed creating.
05 ⎯ LiteRide Launch Email Designs
To support the retail launch of the new LiteRide Collection, I designed multiple email layouts for various messaging & target audiences.
