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ELVA

My primary role on the digital team was designing emails for our Retail marketing department. I worked closely with the Senior Digital Designer, Marketing Managers, and our Copywriter to design emails supporting various campaigns, themes, and promotions. I then was in charge of making sure our developers executed the code correctly for the email to go out on-time and visually accurate to my design files. 

 

ELVA

Designing for an agency like Elva Design Group allowed me to work on many different brands such as AG jeans and TITAN Fitness, as well as Elva’s own internal design projects. While on the team I worked on a lot of prototyping and motion design in Figma and I regularly used Baymard research to create layout designs according to web design best practices.

 

Role &

Responsibilities

Prototyping
Web Design
Motion Graphics

2022 - 2023

 

01 ⎯ AG Jeans Prototyping & Layout Design

In addition to layout design for a variety of site pages, I was able to take ownership of the prototyping on this project for both desktop and mobile. Very shortly after starting on this project I was also responsible for weekly presentations to the client as well as making all requested updates to our design.

Landing Page Prototype

Sustainability Page Prototype


02 ⎯ TITAN Fitness Layout Design & Component Creation

Aside from working on the layout design of the PLP, PDP, cart and many other pages on this site I was also able to own the creation of components with and without hover states for various uses throughout the site.


03 ⎯ ELVA Email Capture Page Prototyping & Motion Graphics

On this project I created the prototype showing how the email capture would animate on site. I also animated the graphic elements and background in after effects.