Sara Clinton
SurfSideSupplyCo_TH.png

SurfsideSupply Co

I was hired by Hickey Freeman as their primary designer. While there I created print, digital, and environmental designs for all of the Hickey brands. I worked closely with the Marketing Manager to continue branding and developing their third and newest line, ‘h’ which was aimed at a younger-but-still-high-end demographic.

 

Surfside Supply Co.

Surfside Supply Co. is a New York based surfwear brand I designed for while at Décor. The Art Director and I worked together to plan, conceptualize, and direct the 2019 Winter/Resort photoshoot as well as lay out the season’s lookbook. After recommending the transition to seasonal branded email campaigns, I had the opportunity to lead the design direction of the brand’s first two campaigns.

 

Role &

Responsibilities

Digital & Print Design
Email Campaign Design
Art Direction

2019 - 2020

 

01 ⎯ Winter/Resort 2019 Lookbook

My work included art direction and prop styling of product shots, image retouching/compositing, and layout design.

02 ⎯ Email Campaign Design & Digital Marketing

I led the design direction, animated, created and delivered email assets to the Marketing Manager for upload and delivery through Mailchimp.

Surfside Supply Co Winter Holiday 2020 Email Campaign design
Surfside Supply Co Spring 2020 Email Campaign design
Surfside Supply Co animated Email and digital design